Amazon ASIN Creation Rules Put Brand Registry Roles Back in Focus
Amazon's ASIN creation enforcement is making Brand Registry selling roles a priority before Prime Day.
Amazon
Amazon Opens Its AI Shopping Assistant Playbook to Retailers
Amazon's AWS Agentic Shopping Assistant gives retailers a faster path to branded AI shopping agents.
Amazon Tightens Handling-Time Accuracy for Self-Fulfilled Sellers
Amazon will start checking whether self-fulfilled SKUs use accurate handling times, pushing sellers to align promises with operations.
Prime Day Moves to June: Seller Playbook
Amazon Prime Day 2026 runs June 23–26; sellers should move inventory, deals, and ad planning earlier.